B2B Email Marketing Automation

Email campaigns that nurture prospects into sales opportunities


Email marketing is an incredibly cost effective tool for businesses, large or small. The right email marketing platform can have a big impact on the success of your campaigns, enabling your business to engage customers with content that won’t end up in the trash.

Many B2B firms have long sales cycles. This means that nurturing and following up on prospects is one of the most important tasks for your marketing team. Iconic Digital has built thousands of successful email campaigns using marketing automation workflows to nurture prospects from first engagement through to sale. Whether you’re looking for a welcome email series or a traditional monthly email newsletter, our team have the knowledge and skills to get your email noticed.

Your aspirations, Our strategies.

Using a combination of personalisation, combined with cookie tracking using web beacons, our marketing automation systems track your prospects through the sales funnel. Using complex lead scoring algorithms, our email marketing tools send your messages at exactly the right time when the prospect is most likely to take a next step.

Triggered Email Campaigns

Communicate with your customers via email based on specific interactions that they’ve had with your business. Triggered email campaigns improve customer engagement, click-through rates and generate better retention rates than scheduled email marketing newsletters.

Marketing Automation & Workflows

Automate campaigns to your prospects as they exhibit “Purchasing Intent” with our unique lead generation software. Iconic Digital combines your website traffic data with your email marketing system to trigger nurture campaigns. Using our workflow tools will allow your business to reduce time spent on manual tasks and free up space for bigger picture thinking.

Integrated Webforms & CRM

Webforms enable your business to generate leads. You can do more with the data from webforms when its integrated into your CRM system. From reducing manual work through to improving data quality, integrated webforms enable marketing automation to work effectively.

Post-click Tracking & Cookies

Improve your sales and marketing outcomes by integrating post-click tracking and cookies into your marketing automation strategy. Iconic Digital will help you to optimise results by working with the right data. This integrates with your campaigns, CRM and with your website.