We’ve mastered the traditional ways of PR and grew up together with the new media; our solutions span strategic communications, reputation management, digital PR, SEO, creative campaigns, stakeholder and community relations, strategic content creation, digital activities and social media management.
We develop in collaboration and consultation with your marketing team a strategic communications plan, which embodies the agreed narrative and cross-references the strategic engagement program to build confidence and reputation across an organization. Our marketing and communications strategies are developed to map objectives to your business outcomes. Should you need more in-depth business guidance and management consulting services, we can support with that as well.
A good press release will generate increased awareness of your brand and encourage more coverage by driving media pickup. It’s crucial that each release is targeted to a specific audience and structured in the right way. Professional and informative, our press releases provide an effective channel of communication so that you can shape the conversation and attract a new audience to your business.
Influencer marketing is another form of engagement through collaborations between brands, celebrities, industry opinion leaders or social influencers. At Sherpa, we develop and execute tailored influencer marketing strategies based on a brand’s unique DNA and goals.