77% of the businesses, irrespective of their size, use social media to engage with their stakeholders.However, not all of them get to the bottom of benefits social media marketing has to offer, such as boosted brand awareness, satisfactory customer service, and boosted revenue.
The main reason behind the lack of response from your social media marketing efforts is the fact that it takes more than creating business accounts and posting stuff whenever you have time.
Facebook, Instagram, Twitter, Pinterest, and LinkedIn is the most popular of them. There are more than 200 active social media platform on the internet. Each of these platforms has a unique way to approach business profiles and have different algorithms. There is no way that every platform is going to work for your business.
You have to test things, decide what people you’re going to target, what time they hang out on these platforms, what they like to see on their timelines and stay consistent. Not only this, but for reputable customer service, you have to be available 24/7 for your customers, and this is just barely scraping the surface.
If you think you can keep up with it while running a business, there is no better person who can manage your social media platforms than you.
But ask yourself these questions before making your final decision:
Q.1: While managing your business no matter if you have just started or already have an established one. Do you have enough time to keep up with the hassle?
Q.2: As a business owner, do you have enough knowledge to manage the activities?
Q.3: If you have an in-house team, have they signed up for 24/7 social media management?
Q.4: If yes, are they delivering the results? Brand reputation building? More leads? Increased website visitors?
If the answer to at least three of the above question is NO, you know what to do. Hire a social media marketing agency.
Why an Agency?
They are Professionals
People at social media marketing agencies do nothing else than manage their clients’ social media platforms. That’s all they are good at. They are knowledgeable, educated, experienced, and updated. Their job involves keeping an eye on the updates of every mainstream social media platform, the discovery of the new platforms if there are any and latest trends in the online content about specific industries. Also, they are expert in creating engaging graphic and written content for the audience of particular demographics on different platforms.
When you’re busy worrying about an important project, manufacturing, delivery, or worst taxes, you will not have to worry about sparing some minutes to answer your customer queries or update on social media. Your ads will be regulated and managed, your audience will be well-fed with the most relevant content, and your reviews will shine with positive words.
It’s a Full Package
Social media marketing agencies work with teams. There are different people; those who write, who design graphics, who monitor and analyze social media performance and prepare reports, who run ads and those who stay active on your accounts.
Managing your business accounts might sound easy, but if you give your audience an impression that you’re not serious about your business with edgy posts showing up on their timelines at inappropriate times, your business loses its credibility right there and then.
41% of business owners who use social media claim that it helps them improve their revenue through targeted website traffic preceded by satisfactory brand awareness. If you play the cards right, investing a little bit of money in a social media marketing agency will do wonders.
If you own a small to medium-sized business in Tanzania, hit JACoL MEDIA to help you with your social media.